How to Improve Your GEO Score: A Practical Guide
What is a GEO Score?
A GEO Score (0-100) measures how likely your website is to be discovered, understood, and cited by AI-powered search engines. It's based on six dimensions: AI Citability, Brand Authority, Content E-E-A-T, Technical GEO, Schema Markup, and Platform Optimization.
Step 1: Fix AI Crawler Access (Quick Win)
The fastest way to improve your score is ensuring AI crawlers can access your site.
User-agent: GPTBot Allow: /User-agent: ClaudeBot Allow: /
User-agent: PerplexityBot
Allow: /
Run our [free AI Crawler Checker](/tools/ai-crawler-check) to see which bots are blocked.
Step 2: Add Structured Data
Schema markup helps AI systems understand your content. Priority schemas for GEO:
- Organization — Who you are
- SoftwareApplication — What your product is
- FAQPage — Common questions and answers
- Article — Blog posts with author info
- Product — If you sell products
Step 3: Write Citable Content
Research shows AI prefers passages that are 134-167 words, self-contained, and directly answer a question. Structure your content with:
- Clear definitions at the start of each section
- Specific statistics and data points
- Named entities and brands
- Direct answer patterns ("X is...", "X refers to...")
Step 4: Build Brand Authority
Brand mentions correlate 3x more strongly with AI visibility than backlinks. Focus on:
- YouTube channel with educational content
- Reddit presence in industry subreddits
- Wikipedia page (if eligible)
- LinkedIn thought leadership
Step 5: Implement llms.txt
Create a `/llms.txt` file at your domain root to guide AI crawlers to your best content. Include your most important pages with brief descriptions.
Step 6: Monitor and Iterate
Run a [full GEO audit](/features) monthly to track your score improvements. Focus on fixing critical issues first, then work on optimization.
Summary
| Priority | Action | Impact |
| Immediate | Fix AI crawler access | High |
| Immediate | Add Organization schema | High |
| This week | Write citable content | Medium |
| This month | Build brand authority | Medium |
| This month | Implement llms.txt | Low |
| Ongoing | Monthly audits | Tracking |